Icon star Allu Arjun and the sensational director Sukumar have come together for Pushpa: The Rule, which is breaking records even before its release. Two years ago, Pushpa’s prequel Unde Dele rocked India with its powerful dialogues, leaving cricketers, sportspersons, political leaders and other famous people stunned. As a sequel to such a sensational film, Pushpa 2 is now setting new records in terms of movie business. If we delve into the details of theatrical and digital business.
The audience eagerly awaits the release of Pushpa 2 and has high expectations for this movie, with glimpses, teasers, and looks doubling and tripling their expectations. There is no doubt that Allu Arjun’s look has taken this movie to another level.
Recently, the audio rights of Pushpa 2 were sold for a record price, shocking the trade circles as the music rights business was worth around 60 crore rupees. If we consider other businesses going on without stopping at that, it must be said that using the word ‘record’ seems to be an understatement.
Pushpa: The Rule recently completed its digital rights business, with the OTT rights sales of this movie being an all-time record. The rights to all the languages of this movie have been acquired by the famous OTT company Netflix, who paid a huge amount for them. According to the reports of the trade circles, the OTT rights of Pushpa 2 were sold for approximately 275 crore rupees.
Moreover, Allu Arjun’s upcoming movie has already completed a significant portion of its theatrical business. It is reported that the famous producer and distributor Anil Thadani has acquired this film’s North India theatrical rights by paying approximately 200 crore rupees. This range of businesses is said to have an all-time record in India.
Pushpa 2 has become the talk of the town in the movie business industry, with its business figures surpassing those of the Pan India films. The film is set for worldwide release on 15th August.